Crisis communication: authentic and valuable, professional yet personal communication
Challenging times require reflected communication. Your messages aim at informing your target group comprehensively, activating them in a resource-oriented manner and convincing them for the long term. However, in times of crisis you are particularly enquired to communicate in a type-appropriate, empathic, diplomatic, motivating, i.e. tailor-made manner. Whether in your own team or your extended, international circle: your choice of words, tonality and structure will be decisive for the success of your crisis communication.
Goals and content
- Prerequisites of successful crisis communication
- Linguistic scope for your crisis messages: from clear to empathic
- Choice of words, structure and formulations depending on the register
- Type-appropriate: choice of words, structure and tonality according to listener type