Unfolding your persuasive power in 5 phases

Persuasive communication aims at sustainably influencing your team, the client, the stakeholder and changing their thoughts and actions. The process towards persuasion is an iterative, 5-phase model, which encompasses: identification, customization qualification, activation and clarification. Each phase requires business acumen, strategic profiling of your target audience, an agile communication style and the attitude of a Communication Driver.


Goals and content

  • Iterative 5-phase model of persuasion
  • Preparation: purpose, methods and assumptions
  • Identification: profiling of conversational partners
  • Customization in terms of structure and content selection
  • Qualification according to the needs of the recipients
  • Activation techniques for each recipient type
  • Clarification with bespoke wording and conversational techniques


En, De

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