Ni hao!

China has long been a notable world power and an important market. The cultural differences between Germany and China are obvious, thus a profound understanding of Chinese culture – especially Chinese business culture – is needed to avoid misunderstandings or even conflicts. You will learn to understand the Chinese way of thinking and working as well as the indirect communication style. Even if a conversation takes place in English or German, such (inter-) cultural knowledge is very important in order to act appropriately and be successful. We provide you with clear and practical insights into Chinese business culture and manners to support your business plans.



  • Identify, understand, and use intercultural barriers as an opportunity
  • Reflect self-perception and compare with intercultural perception; stereotypes
  • Deepen knowledge and understanding of Chinese social manners and business culture
  • Optimize communication with Chinese colleagues, employees, business partners



  • Values and norms of the Chinese society: relevant political, religious, philosophical and social aspects
  • Social and business manners, notion of social distance
  • Hierarchy and leadership concepts; heroes, symbols, rituals
  • Knowledge and process transfer, learning and error behaviour
  • Time culture: punctuality, appointments and arrangements
  • Shaping business interactions successfully: meetings, business negotiations, contracts, …
  • Verbal and non-verbal communication
  • Networking, socializing and trust-building
  • Self-initiative, motivation, feedback and criticism
  • Sources of conflict and tension in business behaviour and communication and solutions
  • Expectation management of both intercultural parties






Other Customers also booked

  • [:de]Internationale Präsentationen authentisch durchführen  Auch wenn Sie die gewünschte Fremdsprache eloquent beherrschen, lohnt sich Ihr prüfender Blick auf das...

    Read more